QR Code Marketing Report

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You have probably started to see these squiggly looking squares springing up everywhere, in fast food chains, on popular soft drink bottles and cans, as well as on flyers, tickets, magazines and business cards.

Companies are using them to provide information on products in the store, providing information which can help the buying decision process.

 

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These particular codes are called QR Codes. QR stands for Quick Response. A QR code is actually a 2D (two-dimensional) matrix barcode. QR codes were invented in Japan by Toyota almost two decades ago for the auto industry for keeping track of car parts inventory.

 

A QR Code is simply a graphical image that stores information.

You’re already familiar with UPC barcodes which are one-dimensional barcodes, usually on products you buy in a store. A UPC code is rather limited in the amount of information it can hold.

 

A 2D barcode holds information in 2 dimensions and can hold a surprising amount of information, giving it greater flexibility for different uses.

There are several types of 2D barcodes, such as a Microsoft Tag and the QR code. The QR Code is the code most people are familiar with seeing. People often refer to all 2D barcodes as QR Codes.

 

A QR Code is free for anyone to use and has become the most widely accepted 2D barcode. The QR Code is the 2D barcode we’ll be talking about in this report.

 

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QR codes are read by software which scans them and then links to the information they contain.

 

A reason for the recent increase in the use of QR codes is the increase in the number of Smart Phones people are buying. You can download a QR scanner app into a Smart Phone – software which will read the QR Code. There are many free scanner apps available to download onto a phone. Two examples of free apps are: ZXing and Kaywa. 

 

Some Smart Phones come already set up with a QR code scanner. Once you have downloaded the scanning app, you can use the Smart Phone’scamera to scan the QR code. Barcodes are designed to allow content to be decoded at high speed, providing some desired information.

 

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Once they are scanned, QR Codes can:

  • Take you to a website
  • Show a text message
  • Send a text message
  • Show a map location
  • Show a phone number for customers and prospects to call
  • Show a virtual business card
  • Take you to a video
  • Show other information …

 

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 QR Codes are great to use right now because they are something new that many people haven’t seen before and they add an element of suspense. People are intrigued about what they’ll find behind the code.

 

People are scanning QR Codes for the following reasons:

  • Curiosity – to know what they do
  • To get more information
  • Take advantage of a coupon, discount or gift
  • Gain access to exclusive content
  • Buy something

 

When you use QR codes for the first time in your business, you may want to teach customers about what they are and how to scan them. A simple picture with instructions explaining the process is usually enough.

 

The only limit to where you can use these codes is your imagination. QR codes have been used on the following:

 

  • Food and drink packages.
  • Appointment cards
  • Business Cards
  • Flyers
  • Menus
  • In car sales lots (each car has a different one attached)
  • Concert Programs
  • T-shirts
  • Hats
  • Tattoos
  • Stickers
  • Books and magazines
  • CDs
  • Websites
  • Forum avatars
  • Profile pictures on social media websites
  • Wrist bands
  • Direct mail ads
  • TV ads
  • And more…

 

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Traditional marketing is usually “push” marketing. You push information at people. It is a one-way message. People can’t talk back to the TV, radio or newspaper.

 

When using QR Codes, you allow people to interact with your marketing. With the proper incentive, people will voluntarily scan the code and “talk” to you to get your message. Your marketing becomes “pull” marketing. You initiate a two-way conversation.

 

Some QR Code campaigns may allow you to continue to have a conversation with the people who have scanned the code, if you have set it up to collect contact information.

 

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As you know, most people will try something at least once. In the case of QR Codes, people will scan them at first out of curiosity. Once they’re familiar with the codes, people will scan them to get something of value. That something can be a coupon, a discount or some information they want. You want to make sure you provide a good value to your customers, so they continue scanning QR Codes.

 

You want to make sure the codes are readable by scanners. They should also be placed in locations convenient to be scanned, as well as in locations with Wi-Fi access for the Smart Phones. If you’re sending your customers to a website when they scan the QR Code, you want to make sure that website is mobile friendly.

 

Of course, you will want to make sure you have a clear Call to Action. Tell customers what to do and what they will get when they scan the code.

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People ask if QR codes are a fad. The simple response to this is that before barcodes were invented we had to ticket all inventory. Now UPC barcodes are on almost all items we buy in stores and universally used.

 

QR codes are no different. They are simply used to generate a quick response from the user to get information. Since they are able to hold more information, it’s likely their use will only increase in the marketplace.

 

These barcodes are being used more and more in advertising as well as on tangible goods. The more people get used to them and actually understand how they work, the more they will be accepted and used.

 

As the owner of a small business, you should be aware that the larger corporations are using QR Codes in their marketing more and more. Companies such as Home Depot, Macy’s, Target, Subway, TGI Friday’s, Taco Bell and others are using QR Codes on a regular basis in their marketing strategies.

 

QR Codes are an affordable strategy you can use when planning your business marketing.

 

These codes can be linked to an opt-in form for entering a contest or for an offer of interest to your customers. If your intention is to collect contact information to market to a customer in the future, make sure subscribers know they will be receiving more offers from you in the future if they opt-in to this contest or offer.

 

The beauty of using a QR code the right way is that people don’t have to wait to go home to their computer to sign up for something. They don’t need to write anything down or remember a phone number or some other information. They just scan the code and get the information they want.

 

When you develop the offer you’ll be using with the QR Code, remember to ask yourself: if this wasn’t your ad, would you scan this code?

 

In summary, QR codes can be a fun mobile marketing tool for you to use as your market your business. It allows you to interact with your customers and can enhance the other marketing you are already doing.

I hope you got something out of my report, feel free to use our QR-Code Generator… GM Caben

 

Better Marketing, Better Services, GM Caben.

 

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